Instead of zenning out for 24 minutes to the purge of “Underground Big {HEADFULOFHYENA}”, Bring Me The Horizon‘s ideas for love over suffering come far more succinctly with the punch of their newest single “Obey”.  With a hand from Yungblud, the song challenges the robotic programming of compliance and division, and softens it into something with far greater possibility.

“An eye for an eye makes the whole world blind” said Ghandi, and “Obey”‘s lyrics indeed feature stabbed eyes, blindness, and self-destruction. As with the facetious commentary on therapeutic care that was part of “MANTRA”, “Obey” at times speaks tongue-in-cheek as an attempt from authority to keep the status quo.  Immersing in the song, us lowly members of society are to deny the voice of our consciences, ignore those pesky chains that bind us, and just smile in this “wonderful life”.

“Brainwashed and I’m feeling fine”

Beautifully visually represented by a giant robot roaming a city, “Obey” is energetic and has electricity in its veins sonically too. The song swiftly escalates into static and panic, like a railing against invisible confines and questioning one’s sanity in the process. Like, ‘Am I insane for thinking there’s something else other than this?’.

Flipping ‘sides’ at the chorus, the roaring desperation of authority oozes determination to keep control of the masses in question.

The two vocalists – Oli Sykes and Yungblud – take turns at the verses, adding their own unique flavours of wildness and fiery frustration. Joining forces then, it’s initially a showdown of bot-vs.-bot where a mammoth breakdown expresses the collision of conflict and the song hits its peak.

But happily this wrestle of conflict softens into romantic hues, and the two giants walk off into the sunset.. with the scent of corruption no doubt wafting by them in the pastel-coloured air.

It’s amusing but poignant, and the point of there being a human in the driver’s seat of the monster bots isn’t lost on me, especially with the lyric “You monsters are people”. There’s humanity under the guise of hatred, and refusing to obey may help us to find it.

Watch “Obey” below via YouTube and by your favourite streaming services.

Kel Burch

Creator and caretaker of Depth Mag, Kel uses her superpowers of empathy, word-weaving, and feeling everything deeply, to immerse herself in music before returning to reality to write about her experience with it. [Loved the read? Shout Kel a latte.]

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